In the ‘Zone: Scaling to Hundreds of Retailers

Founded in Adelaide in 2015, Supplier V227 offers a wide selection of timeless products and brands, ranging anywhere from pet supplies and homewares to workout gear and electronics. 

Their mission? 

To build a network of brands known for bringing joy to their customers’ lives at affordable prices. 

Matt and his team started up as strictly B2C, learning the shape of the retail industry before diving into B2B. They had a dream to become one of the top sellers on the best online marketplaces in Australia.

With the help of a passionate team, Supplier V227 has grown from a small startup in Adelaide to a company collaborating with some of the biggest names in Aussie ecommerce. 

Finding success hasn’t always been easy, but Matt and his team find that focusing on the bigger picture has helped them get to where they are today. In their eyes, the more marketplaces they sell on, the better chance for product and brand exposure.

“At the moment we are trying to cast a net,” says Matt.  “We’re keeping that net as wide as possible because we have no idea what we might catch.”

The Challenge

With some of the toughest and longest lockdowns globally during the COVID-19 pandemic, online retailers in Australia picked up the slack as brick-and-mortar stores closed their doors. Online retailers started to thrive at a time when many traditional retailers struggled to stay afloat. However, once things started to open up again, sales for online retail saw a plateau. 

“Because of the market fluctuation during COVID, everything sort of came crashing down once businesses started to open up again,” says Matt.

Supplier V227 needed another way to increase their volume of sales with minimal investment. 

The Solution

Matt first experienced Dropshipzone as a Retailer. He witnessed the success of Suppliers on the platform selling at a higher volume and saw an opportunity to scale his business by expanding his channel coverage.

“We wanted to diversify our selling capabilities, and Dropshipzone offered the perfect way to do that,” says Matt.

“Instead of just selling other Supplier products, we wanted to become the ones selling our own products to Retailers,” says Matt. “Being a Retailer on Dropshipzone inspired us to strive for more. One of the best things about Dropshipzone is that the Retailer takes real ownership of our products, so we don’t have to worry about things like dealing directly with customers, which saves us a lot of time.”

Enter Dropshipzone: the perfect, low-risk solution for suppliers looking to expand their B2B portfolio with little to no risk of failure. 

“The biggest selling point to move to a Supplier on Dropshipzone was increasing our volume of sales”, says Matt. “When you’re strictly B2C, there’s only so much you can do before you meet a certain threshold. By selling B2B on Dropshipzone, the growth almost feels limitless.”

Supplier V227 found that by using promotions on Dropshipzone, they were able to increase their sales tenfold. All it takes is a few clicks of a mouse and their product range is discounted, ready to be snapped up by new and returning Retailers. 

“Using the promotion tool is pretty straightforward because it’s based on a template. Dropshipzone makes it so easy to use - all you need to do is enter the SKU and the price you want, which is great when you have close to a thousand products. You can do them all at once instead of having to work through them one by one.”

Getting in the ‘Zone

Since joining Dropshipzone in July 2022, Supplier V227 has been making waves. With the help of the Dropshipzone team, they were able to increase their retailer base to hundreds in a matter of months. 

“This upward trend in our sales wouldn’t have been possible without Dropshipzone,” says Matt. “Our company had to relearn the way we did things. B2B just seemed like the perfect solution to reach more customers with less effort.”

Supplier V227’s monthly sales have been steadily increasing over the year. The business even saw a 131 per cent increase in sales in February this year on Dropshipzone compared to the December prior. Besides experiencing success in peak season, Supplier V227 is experiencing sales spikes even during the quietest sales periods of the year. 

“We are delighted to be a part of the Dropshizone team. The collaboration has exceeded our expectations and helped us achieve the success we have been striving for. Our Account Manager has been so helpful because I have a real person to talk to on the phone about any issues, not just an automated service like a computer. He helps me navigate how I can grow my business, which is so important. We can come up with a plan to scale together.”

If you want to expand your customer base and connect with more Retailers, get started as a Supplier with Dropshipzone today.